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Speak your prospective customers’ language and you can get them to do pretty much whatever you want.
Case in point, this call to action example from men’s grooming product site Manpacks.
We've seen a spike in these Amazon phishing emails after your account details.
Interestingly the spike coincided with #Amazon Prime Day!
(1/2) Fraudsters are registering domains that are similar to genuine university domains such as acu-uk.org, & uk.
They're being used to contact suppliers and order high value goods!
Crazy Egg’s messaging is also right on the money, as demonstrated by this compelling CTA: This call to action hits several major marks.
First, it establishes why trying out Crazy Egg is risk-free, using simple language that reinforces the safety of trying out their service.
By combining imagery that might otherwise be stereotypical (a man in a plaid shirt sawing timber) with strong phrasing (“Build a Manpack”), this company makes putting a male grooming gift box together sound as exciting as building a house – or a log cabin in the woods.Getting prospective customers to do what you want them to do can be like herding cats.They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end. To get your prospects to do what you want, all you have to do is include a compelling call to action on your website and in your marketing campaigns. Well, actually, call to action marketing is harder than it sounds.pic.twitter.com/v T1STEUYd V It looks like someone has set this subscription up via your mobile number.It's best to log this fraud here: ow.ly/f Szr30l1r Kb .